G's Blog
Essays on marketing, communication, and the lifestyle industry.
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The Student Moka (a.k.a. the Double Moka)
The principle is as simple as it is brutal: you brew a moka pot using coffee instead of water.
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Umberto Eco — "So many books! Have you read them all?"
UMBERTO ECO, Lectio magistralis at the Turin Book Fair, 2007.
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In Defense of Badly Written Emails
(Yes, this was written without AI.) On concision, the accordion of information, and why bad prose can be the most human of all.
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SINNER, Public Enemy No. 1
Ghosts and shadows of a stateless tennis player — why Jannik Sinner has become a political problem.
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The SWATT Club and the Two Great Opportunities for the Rebirth of Italian Cycling
The SWATT Club exposes the real crisis of Italian cycling — a crisis of competence — and the two opportunities to grow again.
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Super-Human Intelligence: A Practical Guide
A concrete, four-phase method to use AI not as a crutch but as an extra brain — and reach what I call Super-Human Intelligence.
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A 1:1 image splitter and grid maker for Instagram carousels (Python)
A tiny Python script to cut a wide image into perfect 1:1 squares for seamless Instagram carousels — no Canva, no Adobe, no quality loss.
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Using BERT for topic modeling (Python)
A practical guide to topic modeling with BERT and c-TF-IDF: from LDA to embeddings, clustering and interpreting the topics.
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Castaways in an Ocean of Advertising
Why, when and how to run programmatic advertising for under-25s — field research from my Market Research course at Bocconi.
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Territorial marketing: founding a Pro Loco during lockdown
In March 2020 my town's council decided to fight the lockdown on a psychological level too. How we founded the BZG Pro Loco and got the town to notice it.
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Digital marketing and local politics: a winning couple
How an election campaign built on values, not promises, helped a centre-left list win in a right-leaning town.
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Curriculum Vitae - Gabriele Sirtori
Born in Lecco, Italy, in 1996. I love trying to understand how people's minds work: my goal is to create products, services and communication that truly help them and make them feel something.
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Loving Republic of Iran
Love is universal, they say — but every people does it in its own way. Courtship, the first kiss, foreplay, sex, going steady, meeting her friends, his friends, both sets of parents... Now set all of that aside: we are about to land in Iran.