Gabriele Sirtori

5 Jul 2020 · 3 min read

Curriculum Vitae - Gabriele Sirtori

Curriculum Vitae - Gabriele Sirtori

Short Bio

Born in Lecco, Italy, in 1996. I love trying to understand how people’s minds work: my goal is to create products, services and communication that truly help them and make them feel something. My vision: a world where every individual has access to products tailored to their needs and desires.

Contacts

Experience

Colnago — Cambiago (Milan area), Italy · Jan 2022 – present

Marketing Manager · Jun 2025 – present

  • Reporting to the Head of Marketing
  • Project lead for multiple marketing activities

Digital Manager · Jan 2022 – Jun 2025

  • Replatforming of the Colnago website
  • Implemented a CRM
  • Implemented an e-commerce
  • Created the Colnago app for blockchain frame registration

Booster Box Srl — Pietrasanta, Italy · Jan 2021 – Jan 2022

Marketing Specialist / Project Manager — Lead Generation

Performance marketing agency. Ran operations for Audico Srl, a Booster Box spin-off focused on lead generation for hearing aid centers.

  • Led the selection and implementation of the CRM and the design of a secure lead-sharing system
  • Managed lead generation campaigns on Facebook and Google Ads
  • Data analytics and reporting (internal and client-facing)
  • CRM operations: lead nurturing and management of the qualification team
  • Website design and maintenance + SEO content production

Airhome Invest International Srl — Milan · Jun 2020 – Dec 2020

Junior Marketing Manager (Internship) — Data + Communication

Proptech startup based in Milan’s Fintech District, selling a SaaS tool for real estate investors. Lean startup methodology.

  • Data analysis: market research, in-depth interviews, beta tests and regular product improvement proposals
  • Communication: social media content, sponsored campaigns, press releases and PR
  • Developed the main algorithm for evaluating real estate business opportunities, used by the team and on the platform

Pandora Rivista — Apr 2016 – Jun 2020

Contributor and Growth Specialist

  • Regular contributor since 2016, then editor of the Middle East section
  • From Jan 2020, led the team designing and running the 2020 subscription social media campaign

Education

Bocconi University, Milan · 2019 – 2021

MSc in Marketing Management — major in Big Data and Business Analytics · GPA: 28.2/30

Field projects with Reckitt-Benckiser, GDOWeek, Mattel, Darling Sun and the official Bocconi app; sentiment analysis of 2.3 million tweets on post-Covid Amazon perception (Python); NLP clustering of over 200k songs for Spotify (R).

Ca’ Foscari University, Venice · 2018 – 2019

Open programme — Business Administration · GPA: 26.9/30

54 ECTS in economics and business (statistics, business strategy, corporate finance, accounting, commercial law, marketing) — the credits I needed to enter an MSc in Marketing Management after pivoting away from international relations.

Ca’ Foscari University, Venice · 2015 – 2018

BA in Middle Eastern Studies · Final grade: 110/110 with merit

Major in Persian and Arabic languages, histories and cultures. Thesis on strategic decision-making in cold conflicts: “Environmental challenges and thirst for development: Hydropolitics in the international basin of the Hirmand River”. Study trips to Tripoli (Lebanon), Mashhad (Iran) and Cairo (Egypt).

Skills

Statistics and data analysis — descriptive analytics (bivariate analysis, clustering, factor analysis), predictive models (linear and logit regression, simple neural networks), data visualization. Tech and coding — advanced user of Excel, Power BI and Google Data Studio; highly confident with SPSS, R, Python and SQL. Digital marketing — specialized in lead generation; Google Analytics and tracking implementation (Fb Pixel, Google Tag); Facebook Ads (creation, testing, scaling, optimization); CRM management and integration; email marketing for remarketing and nurturing; Google Ads (Search). Soft skills — excellent oral and written communication in Italian and English, fast learner, extremely committed and flexible.

Things I’m proud of

  • GMAT 710 — Quant 47 (60%), Verbal 41 (94%) · Feb 2019
  • Publication: Bottos, G., Rustichelli, F., Schiavi, F., Scita, J. & Sirtori, G. (2019). Il Trono di Sabbia – Stato, Nazioni e Potere in Medio Oriente (on state, nations and power in the Middle East). Rosenberg & Sellier.